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| Professional Tips |
| Professional Tips from Visuality |
Over 10,000 professional photographers are now using Collages.net! Many of our photographers incorporate Collages.net into their studios in unique, creative, and revenue-generating ways. Professional Tips is where our photographers share the many ways they are maximizing the tools offered by Collages.net.
"To paraphrase John Lennon, 'Life is what happens when you’re planning other things,' and that's what happened to us. While Judy had a background in event and editorial photography and I was involved in the advertising and publishing industry, we had yet to delve into the wedding photography realm. In 2001, the photojournalistic approach to photography was just gaining interest in our area. Considering our past experience, we decided if we were going to photograph weddings, this would definitely be the approach we would use. Upon visiting with several established photographers in our area, Judy was asked to go along as an assistant on some wedding assignments and received much encouragement to branch out on her own, so she took the leap. After flying solo for the first few weddings, we discovered that we could provide much broader and creative coverage as a team.
Three years later, we booked over sixty weddings for the year. The handwriting was on the wall: no more part-time wedding photography. We cast loose the sidelines, raised our prices, and made it a full-time career. It was about this time that two important things happened to forever change our business: we transitioned from film to digital and Collages.net became our new partner.
Even when shooting film, we offered Collages.net Event Sites as upgrades to our packages, but with the advent of digital photography, online posting became essential. Our reprint and enlargement business expanded exponentially and, paradoxically, our lab bill went down. We quickly discovered that our customers wanted everything in digital form, from pictures online and on disk to digitally composited albums. As this demand grew, Collages.net allowed us to grow with it.
As soon as Collages.net began offering high-quality printed products like matte finish books and leather-bound flush mount albums, we began offering them to our customers, who received them enthusiastically. The number of customers buying engagement sign-in albums has more than doubled just this year alone. Also, we’ve recently started utilizing Collages.net's Design Services, freeing up valuable computer hours in the studio. The must-have item we won't leave home without (besides a camera or two) are Collages.net Event Cards. They drive buyers to the event sites more efficiently than any other method we’ve tried. Also, the customer service that Collages.net provides is amazing!
Collages.net has not only grown with us, but is largely responsible for helping us grow. Their marketing strategies and tips have been invaluable. It’s not a stretch to say they’ve been an integral part of our success. Collages.net is the best!"
Chris Heldenbrand and Judy Dawson
Visuality
www.visualityphoto.com
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